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A smart home brand’s ultimate guide to surviving holiday support demand
Between Black Friday, Cyber Monday, and the holiday season, the last quarter of the year is a busy one for smart home brands. In 2022 alone, online shoppers spent a record US$ 9.12 billion on Black Friday, an increase of 2.3% over 2021. With annual sales numbers increasing by tens of millions every year, how can support teams keep up?
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